[COL. EST. 2022] // iGaming performance
More depositing players for your casino or sportsbook in Latin America.
ByAds is a performance marketing agency specialized in iGaming. We buy media on Meta, TikTok, Google Ads, programmatic and influencers for online casinos and sportsbooks, on a CPA model: you pay for each player who deposits. Since 2022 we have delivered more than 500,000 FTDs across 15+ Latin American countries.
Official partner
ByAds in numbers
- 500K+FTDs delivered for our clients since 2022
- 15+Latin American countries we run campaigns in
- 2022the year we started in iGaming, from Colombia
- Livein-house dashboard connected to every traffic source
ByAds platform data. Updated October 2026.
How we think
Every campaign we launch is measured by the player who deposits. We move budget, creative and audiences every day on real-time data, and you see your results the moment we do.
Services built to grow FTDs
One team, one tracking setup and one report for every channel. We pick the mix by market, license and CPA target.
Paid social
Acquisition campaigns on Meta, TikTok and Google Ads, optimized for sign-ups and first deposits.
- Meta
- TikTok
- Google Ads
Programmatic and native
Programmatic, push and native buying to add volume while keeping CPA on target.
- Programmatic
- Push
- Native
Influencers and UGC
Creators and UGC by country, each with their own links and codes so every creator is measured.
- Influencers
- UGC
AI-assisted creatives
We produce and adapt assets by market and format in our AI creative studio, and test new variations every week.
- Image
- Video
- Copy
Tracking and attribution
Our own pixel, server-to-server postbacks and campaign mapping so every FTD is tied to its source.
- Pixel
- Postbacks
- Attribution
Real-time reporting
A dashboard with leads, FTDs, CPA and CPL by brand, channel and hour, instead of a Monday report.
- Dashboard
- Alerts
AI in the day-to-day operation
We built our own platform. AI organizes the data and makes suggestions; our team decides what to scale and what to pause.
Real-time dashboard
Leads, FTDs, CPA and conversion by traffic source, compared with the same hour yesterday.
Daily AI briefing
Every morning: yesterday's results, today's sports events and where budget should move.
Data assistant
Ask about campaigns, budget and results in plain language, without waiting for an analyst.
Creatives at scale
Image and video variations by market and format, ready to test the same day.
Illustrative data
- FTDs
- 1,284
- Leads
- 4,910
- CR
- 26.1%
- CPA vs. yesterday
- -8%
- Meta46%
- TikTok27%
- Programmatic15%
- Influencers12%
How we work
Five steps from the first call to scale. You always know which step you are in.
Fit check
We review your brand, licenses, markets and goals. If we're not a fit, we tell you on the first call.
Tracking and onboarding
We install the pixel, connect postbacks and confirm every sign-up and deposit comes through.
Multichannel launch
We go live on the channels that perform best in your market, with creatives ready to test.
Daily optimization
We pause what doesn't convert and scale what does, every day, against your CPA target.
Scale and reporting
Access to your live dashboard and reports with FTDs, CPA and CR by channel and market.
Latin America is our market. Your brand can come from anywhere.
We run campaigns in Colombia, Mexico, Peru, Chile, Ecuador, Argentina, Brazil, Bolivia, Paraguay, Venezuela, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. We work with Latin American operators and with brands from Europe, Asia and North America that want to enter or grow in the region.
Countries we operate in
- Colombia
- Mexico
- Peru
- Chile
- Ecuador
- Argentina
- Brazil
- Bolivia
- Paraguay
- Venezuela
- Guatemala
- Honduras
- El Salvador
- Nicaragua
- Costa Rica
- Panama
- And iGaming brands from around the world
Official Meta partner, trusted by these brands
Partner program
Some of our clients
Trademarks belong to their respective owners.
Is your brand a fit for ByAds?
Three steps, about two minutes. Your answers tell us whether we can help and who on our team should get in touch.
What happens next
- A specialist reviews your answers.
- If there's a fit, they reach out on the channel you choose to book a fit call.
- If there isn't, we tell you that too.
Frequently asked questions
What is ByAds?
ByAds is a performance marketing agency specialized in iGaming, based in Colombia and running campaigns in more than 15 Latin American countries. We deliver sign-ups and first-time deposits (FTDs) for online casinos and sportsbooks through Meta, TikTok, Google Ads, programmatic and influencers, and measure everything on our own platform.
Which brands do you work with?
We work with online casino and sports betting operators that want to grow in Latin America, both local and international. Our clients include Stake, Betsson, DoradoBet, Ecuabet and Siete. We prioritize brands that hold, or are applying for, a license in the markets where they want to advertise.
Which countries do you cover?
We run campaigns in Colombia, Mexico, Peru, Chile, Ecuador, Argentina, Brazil, Bolivia, Paraguay, Venezuela, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica and Panama. We also work with brands headquartered outside the region that want to enter or grow in Latin America.
How do you charge?
Our main model is CPA: you pay an agreed fee for each player who makes a first deposit (FTD). For some brands we also work on a cost-per-lead (CPL) basis. Rates are set per market and reviewed against campaign data, which you see in your dashboard in real time.
What is an FTD?
FTD stands for First Time Deposit: a player who signs up at your casino or sportsbook and makes their first deposit. It is the metric we are measured on, because it reflects real players rather than clicks or sign-ups alone.
Do you work with unlicensed brands?
We prioritize brands licensed in the markets where they want to advertise, because ad platforms require authorization for gambling ads. If your license is in progress, say so in the form and we will review which channels and markets are viable in the meantime.
Which channels do you use?
We combine paid social on Meta, TikTok and Google Ads with programmatic, push and native buying, influencers and UGC. The mix depends on your market, license and CPA target, and we adjust it every day based on results.
Can I see results in real time?
Yes. Every client gets access to our in-house dashboard, with leads, FTDs, CPA, CPL and conversion by brand, channel and hour. Data updates throughout the day, so decisions do not wait for a weekly report.
How do you use AI?
We use AI to produce and adapt creatives by market, to write the daily briefing on results and sports events, and to query campaign data in plain language. Budget and scaling decisions are made by our team, with that data in front of them.
What happens after I submit the form?
A specialist reviews your answers about brand, markets, license and budget. If there is a fit, they contact you on the channel you chose to book a fit call. If there is no fit at this stage, we tell you that too.
// RUNNING ON DATA.
Tell us about your brand and we'll tell you if we're a fit.
A two-minute form. No commitment.
Check my brand